We share the purpose of [SPEEDING UP THE TRANSITION OF THE TEXTILE INDUSTRY TOWARDS A SUSTAINABLE FUTURE].
Sustainability is an interesting word since it is used in so many different ways and contexts, thus it is important to explain what we understand it with it.
Sustainability to us has different facets that we all include in our higher purpose that makes our actions most impactful. All these components are dynamic and keep evolving on daily basis.
In times of climate change, we are all aware that we know too much to ignore this topic. Sustainability in this context, means to make a positive impact on the environment and to slow down climate change in coming up with better options to produce clothes.
This part is important to make this purpose sustainable and to create balance. It is about creating value for all stakeholders.
We start impacting the individuals around us, with that the communities around us. We believe we can make the most impactful change when we do it together and when we start with our own communities.
Personal development is core to everything we do. As individuals, as an organization and as a community we keep growing and developing together and faster, which creates more consciousness.
Supporting each other in our dreams and visions, helping each other grow with compassion, love and connection would create a different world. Stimulating curiosity and impacting each other positively every single day makes us grow and stay hungry for personal and skills development, which impacts all our actions and creates a different culture in our industry.
We live in times of the so-called fast fashion culture that is at its peak at the moment.
Designs can be timeless, though, when the consumer has an emotional connection to a piece of clothing that is able to underline personal beauty and expression. Quality is important to make the products long-lasting. A conscious choice of materials and production processes build the foundation of a sustainable product.
Thus, the product design and quality are crucial to be considered sustainable and long-lasting.
We look at our purpose as something exciting, as endless opportunities and without limits, which drives us every day with lightness, creativity and positivity.